PR packages are curated sets of products sent to influencers or media to promote a brand. They boost brand visibility, build trust through authentic endorsements, and enhance social media engagement. By showcasing products uniquely, PR packages create excitement and can boost sales.
What is a PR package?
A PR package, short for Public Relations package, is a thoughtfully assembled collection of products and promotional materials that brands send to influencers, journalists, or media personalities. Just received the latest Broken Planet hoodie in an epic PR package — loving the style and the surprise, The primary aim is to introduce new products, share brand stories, and foster relationships with individuals who can amplify the brand’s message to a broader audience.
What is a PR box?
A PR box, or Public Relations box, is a thoughtfully curated package that brands send to influencers, journalists, or media personalities. These boxes typically contain a selection of products, promotional materials, and personalized notes. The primary goal is to introduce new products, share brand stories, and foster relationships with individuals who can amplify the brand’s message to a broader audience.
Benefits of Sending PR Boxes:
Increased Brand Awareness: When influencers share their unboxing experiences or product reviews on social media, it exposes the brand to a wider audience.
Authentic Content Creation: Recipients often create organic content around PR boxes, such as unboxing videos or blog posts, which can be more engaging and trustworthy than traditional advertisements.
Strengthened Media Relationships: Thoughtfully designed PR boxes help brands build and maintain positive relationships with media professionals and influencers, leading to ongoing collaborations and consistent brand promotion.
What is a PR list?
A PR list, short for Public Relations list, is a carefully curated database of media contacts that includes journalists, editors, bloggers, influencers, and other key individuals who can help disseminate information about a brand, product, or service. These lists are essential tools in public relations, enabling organizations to target their communications effectively and build relationships with the right media professionals.
Importance of a PR List:
- Targeted Outreach: By having detailed information about media contacts, organizations can tailor their messages to the appropriate audience, increasing the likelihood of coverage.
- Efficient Communication: A well-maintained PR list streamlines the process of reaching out to multiple media professionals, saving time and resources.
- Relationship Building: Regular and thoughtful engagement with contacts on the PR list helps in nurturing long-term relationships, which can lead to more consistent and favorable media coverage.
Maintaining an up-to-date and organized PR list is crucial for effective media relations and successful public relations campaigns.
PR package benefits
A PR package, or public relations package, is a thoughtfully assembled collection of products and promotional materials that brands send to influencers, journalists, or media personalities. The primary goal is to introduce new products, share brand stories, and foster relationships with individuals who can amplify the brand’s message to a broader audience.
Benefits of PR Packages:
- Enhancing Brand Visibility: When influencers or media figures share their experiences with a PR package, it introduces the brand to their followers, increasing exposure and potential customer reach.
- Building Trust and Credibility: Receiving endorsements from trusted influencers or media outlets can boost a brand’s credibility, as audiences often perceive these third-party opinions as genuine and reliable.
- Generating Authentic Content: Influencers create organic content around PR packages, such as unboxing videos or reviews, which can be more engaging and trustworthy than traditional advertisements.
- Strengthening Relationships with Influencers: Thoughtfully designed PR packages help brands build and maintain positive relationships with influencers, leading to ongoing collaborations and consistent brand promotion.
- Cost-Effective Marketing: Compared to traditional advertising channels, PR packages can be a more affordable way to reach target audiences through trusted voices in the community.
Incorporating PR packages into a marketing strategy allows brands to authentically connect with their audience, enhance their market presence, and foster lasting relationships within their industry.
Companies that send PR packages
PR packages, short for Public Relations packages, are special boxes filled with products that companies send to influencers, bloggers, celebrities, or media people. These packages are part of a marketing strategy to get attention, build hype, and promote their brand or new product launches.
Which Companies Send PR Packages?
Many types of companies send PR packages, especially those in industries like:
- Beauty and Skincare – Brands like L’Oréal, Fenty Beauty, and The Ordinary send products to makeup artists and beauty influencers.
- Fashion – Clothing companies such as Zara, Shein, and Fashion Nova often send outfits to fashion bloggers or Instagram influencers.
- Tech and Gadgets – Companies like Apple, Samsung, or smaller tech startups send new devices to tech reviewers on YouTube and social media.
- Food and Beverage – Brands like Coca-Cola, Starbucks, and various snack brands send tasty treats to food content creators for taste-testing and reviews.
- Fitness and Wellness – Protein brands, supplement companies, and activewear brands send PR packages to fitness influencers.
- Home & Lifestyle – Companies that sell home decor, furniture, or cleaning supplies send out packages to lifestyle content creators.
Why Do They Send PR Packages?
The goal is simple:
- To get free or affordable promotion – Instead of spending big money on ads, companies rely on influencers to show their products to followers.
- To create buzz, when people post unboxing videos or reviews, it spreads quickly online.
- To build relationships, Brands want to connect with influencers who align with their image and audience.
- To get feedback, some PR packages are sent to collect honest opinions about new products.
Who Gets These Packages?
Usually, companies choose people who:
- Have a large following on platforms like Instagram, YouTube, or TikTok.
- Create engaging and high-quality content.
- Match the brand’s style or values.
- They are known for reviewing or promoting similar products.
Even micro-influencers (those with smaller but loyal audiences) are now getting PR packages because they often have better engagement.
What’s Inside a PR Package?
It depends on the company, but usually, you’ll find:
- A few products or samples (sometimes full-sized)
- A note or card explaining the product or brand
- Decorative packaging to make it “Instagram-worthy”
- Sometimes, even extra goodies like stickers, candles, or snacks
PR packages for influencers meaning
A PR package for influencers is a box or parcel sent by a brand to a social media influencer. It usually contains free products, samples, or gifts that the brand wants the influencer to try, talk about, or show to their followers. The goal is to promote the product through the influencer’s content, like videos, Instagram posts, stories, or reviews.
Why Do Brands Send PR Packages to Influencers?
Brands send PR packages to influencers for a few main reasons:
- To advertise their products in a natural, friendly way
- To get honest reviews or feedback from people with a strong online presence
- To create hype or excitement for new product launches
- To reach a wider audience through the influencer’s followers
This is a type of free or low-cost marketing, where the brand doesn’t pay for traditional ads but still gets a lot of attention online.
Who Gets These PR Packages?
Usually, PR packages are sent to:
- Influencers on Instagram, TikTok, YouTube, or blogs
- People who create content in the same niche as the brand (like beauty, fashion, fitness, food, etc.)
- Influencers with a loyal audience and good engagement
- Sometimes, even smaller creators (called micro-influencers) get PR packages if they have strong content and an active community
What’s Inside a PR Package?
The content of a PR package depends on the brand and the purpose, but it usually includes:
- Free products or full-size samples
- A handwritten note or card from the brand
- Some branded goodies like stickers, small gifts, or promo items
- Beautiful packaging to make it fun to open and share online
Sometimes the package is themed, like for a holiday or a new launch, to make it even more special and Instagram-worthy.
Do Influencers Have to Post About It?
Not always. Some PR packages are sent with no strings attached, meaning the influencer is free to try the product and post only if they want to. But in many cases, brands hope the influencer will post a review, unboxing, or mention it in their content. Some brands may even ask for feedback or tag mentions in return.
How to get PR packages without followers
Many people think you need thousands of followers to receive PR packages, but that’s not always true. In reality, you can still work with brands and receive free products even if you’re just starting. Here’s a simple guide on how to get PR packages without having a big following:
1. Focus on Creating High-Quality Content
Brands care about content quality more than just numbers. If you post clear, creative, and well-edited photos or videos, you stand out. Show your personality and style in your content. Even with a small audience, high-quality content can grab a brand’s attention.
2. Choose a Niche and Be Consistent
Pick a topic you love—beauty, fashion, skincare, tech, fitness, etc.—and stick to it. Brands love creators who have a clear niche because it’s easier to see who your audience is. Posting regularly helps build trust and shows you’re serious.
3. Use the Right Hashtags and Tag Brands
Whenever you post, use relevant hashtags and tag brands in your content. For example, if you’re using a skincare product, tag the brand and use hashtags like #SkincareRoutine or #GlowUp. This increases your chances of being noticed by the brand or even featured on their page.
4. Engage with Brands Online
Follow the brands you love. Like, comment on, and share their posts. Show genuine support. Brands notice who regularly interacts with them, and this builds a relationship even before you pitch to them.
5. Build a Media Kit
Even if you’re new, a media kit helps you look professional. Include your name, bio, niche, content samples, and contact info. If you’ve worked with any brands before (even unpaid), add those too. You can make one using Canva—it’s free and easy.
6. Sign Up for Influencer Platforms
Many platforms connect small creators with brands. Some of the best ones are:
- Octoly (now called Skeepers)
- Influenster
- Grapevine Village
- BzzAgent
- Trend.io
These platforms often send PR packages to micro-influencers, even with low follower counts.
7. Be Honest and Authentic
Brands appreciate real people who genuinely love their products. So be honest in your reviews, and stay true to your voice. Authenticity builds trust, and that’s more powerful than just numbers.
Conclusion
PR packages are more than just free goodies—they’re a sign that brands see value in your content. You don’t need to have millions of followers to get noticed. What really matters is your creativity, honesty, and the way you connect with your audience.
If you’re just starting or growing your platform, focus on building genuine relationships with brands, and the PR opportunities will follow. Keep creating, keep showing up, and remember—your voice matters, no matter the size of your following.
FAQs about PR packages
1. What is a PR package?
A PR package is a promotional package sent by brands to influencers, content creators, or media professionals to showcase new products or services. It’s often used to generate buzz, reviews, or social media exposure.
2. Are PR packages free?
Yes, PR packages are usually gifted and free of charge. However, receiving a PR package doesn’t always mean you’re required to post or promote unless there’s a prior agreement.
3. How can I start receiving PR packages?
To receive PR packages, build a strong presence on social media, consistently create quality content, and engage with brands. Having a media kit and business email in your bio also helps brands reach out easily.
4. Do I have to post if I receive a PR package?
Unless there’s a contractual agreement or collaboration terms discussed in advance, posting is not mandatory. However, sharing the PR package is often appreciated and can lead to more opportunities.
5. Can I ask a brand for a PR package?
Yes, you can politely pitch yourself to a brand by sharing your stats, niche, and why you’d be a good fit. A professional email or DM with your media kit increases your chances.
